Guides·Comparison

AVIF vs JPG: Which Should You Use?

JPG has dominated photography for 30+ years. AVIF is the modern challenger that produces dramatically smaller files at the same visual quality. Here's how they actually compare.

Dimension	AVIF	JPG
Compression efficiency	Up to 50% smaller than JPG at matched quality	The legacy baseline
Browser support (2026)	Chrome 85+, Firefox 93+, Safari 16+, Edge 121+	Universal — every browser ever
Tooling maturity	Modern editors and CDNs; legacy software lags	Universal — every tool, every device, every printer
Encode speed	Slow — typically 5–20× slower than JPG	Fast
Best for	Web delivery to modern users	Universal sharing, print, legacy compatibility

Recommendation

Use AVIF for web delivery with a JPG fallback. Use JPG when you need universal compatibility — print, email to non-technical recipients, legacy CMS uploads.

Frequently asked questions

Is AVIF better than JPG?

Use AVIF for web delivery with a JPG fallback. Use JPG when you need universal compatibility — print, email to non-technical recipients, legacy CMS uploads.

Can I convert between AVIF and JPG?

Yes. Converter.Plus runs both directions entirely in your browser — drop a file, choose the target format, download the result. No upload, no signup, no per-file limit.

Convert now

AVIF to JPG Converter

Save modern AVIF web images as standard JPG so older Photoshop, Lightroom, Microsoft Office, and print services can open them — locally, in your browser, with no upload.

JPG to AVIF Converter

Cut JPG payloads up to 50% with AVIF — the best modern image codec for Core Web Vitals. Convert in batch, in your browser, with no upload and no signup.